Privacy Policy

We collect information you provide directly to us when you:

• Create an account or place an order: Name, email address, phone number, delivery address, and payment information (processed securely through bKash, Nagad, or banks)
• Contact us: Your name, contact information, and message content when you reach out for support
• Subscribe to updates: Email address and preferences for marketing communications
• Browse our website: Device information, IP address, browser type, and pages viewed (via cookies and analytics tools)

We use your personal data to:

• Process, fulfill, and deliver your orders (including sending order confirmations and shipping updates)
• Respond to your inquiries, requests, and provide customer support
• Send you transactional messages (order status, delivery updates) and, if opted in, marketing communications
• Improve our website, products, and services based on your feedback
• Detect, prevent, and address technical issues and fraudulent activity
• Comply with legal obligations under Bangladesh Digital Security Act and other applicable laws

We implement industry-standard technical and organizational security measures to protect your personal data, including:

• Encryption: All data is transmitted via SSL/TLS encryption
• Secure Storage: Data is stored in secure, access-controlled databases hosted in Bangladesh-compliant data centers
• Access Control: Only authorized personnel can access your data, and only for legitimate business purposes
• Regular Audits: We conduct periodic security assessments to identify and address vulnerabilities

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

We work with trusted third parties to help us operate our business:

• Payment Processors: bKash, Nagad, and banks (we do not store your full payment details)
• Delivery Partners: Pathao, Steadfast, and other courier services (to deliver your orders)
• Analytics & Marketing: Google Analytics, Meta (Facebook) Pixel, Google Tag Manager (to understand user behavior)
• Hosting & Infrastructure: Supabase, Vercel (to store and serve data)

These third parties have access to your personal data only to perform specific tasks on our behalf and are obligated not to disclose or use it for other purposes.

Under Bangladesh law and global best practices, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Ask us to correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal obligations)
• Objection: Object to processing of your data for direct marketing
• Restrict: Ask us to limit how we use your data
• Data Portability: Receive your data in a structured, machine-readable format
• Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us at privacy@parsa.life or call +8801328365908. We will respond within 30 days as required by law.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and keep you logged in
• Understand how you use our website (via Google Analytics)
• Show you relevant ads on social media (via Meta Pixel)
• Measure the effectiveness of our marketing campaigns

You can manage cookies through your browser settings, but disabling cookies may affect website functionality.

7. Data Retention

We retain your personal data only as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal obligations (e.g., tax records for 7 years under Bangladesh law)
• Resolve disputes and enforce our terms

Order data is retained for at least 7 years to comply with Bangladesh tax regulations. Marketing data is retained until you unsubscribe or request deletion.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will delete such information.

9. International Data Transfers

Your data is primarily stored and processed within Bangladesh. We may transfer data to countries outside Bangladesh for the purposes described in this policy, ensuring appropriate safeguards are in place to protect your data.

We may update this privacy policy from time to time. We will notify you of any changes by:

• Posting the new policy on this page with an updated "Last Updated" date
• Sending you an email or notification for significant changes

We encourage you to review this privacy policy frequently to stay informed.